Exclusively for bloggers only, Your Blog™ was an open session where speakers and bloggers interact freely to share thoughts and ideas on how your blog could be moulded into a personal brand, depending on what you want to achieve with the blog.

Currently, in this Web 2.0 era, user-generated content is the key and the Generation Y have taken the step forward into branding themselves and their blogs, making use of Twitter for readers to keep updated with their content. And that, in a way similar to how RSS feeds work but in a more interactive manner. So, is there a business case for Twitter at all?